• UX Advocacy • Loyalty Program Development • Qualitative & Quantitative Research • Market Research • Competitor Analysis • Vendor Analysis
• UX Advocacy • Loyalty Program Development • Qualitative & Quantitative Research • Market Research • Competitor Analysis • Vendor Analysis
• Trend Research • Data-Driven Insights Generation • User Flow & Use Cases • Benchmarking & Digital USP Insights • Usability Analysis • Client-Centric Approach • MVP Development
• Trend Research • Data-Driven Insights Generation • User Flow & Use Cases • Benchmarking & Digital USP Insights • Usability Analysis • Client-Centric Approach • MVP Development
About The Project:
The Challenge: Faced with high funnel drop-off and low engagement, I performed a comprehensive, end-to-end UX audit (homepage through checkout) for a leading lingerie retailer. (Note: portfolio version is anonymized and abbreviated; full report is 100+ pages.)
The Solution: Uncovered 64 usability issues and proposed 54 targeted enhancements, each illustrated with real-world examples. Prioritized improvements using an Impact–Effort scoring model to guide execution sequencing.
The Result: Delivered data‑driven insights and an A/B testing roadmap, projecting a 15% drop‑off reduction and 25% engagement uplift (add‑to‑cart actions, CTA clicks).
All vendor, brand, and client-sensitive information has been anonymized and generalized to ensure confidentiality and protect proprietary details in the document.
