• UX Advocacy • Loyalty Program Development • Qualitative & Quantitative Research • Market Research • Competitor Analysis • Vendor Analysis
• UX Advocacy • Loyalty Program Development • Qualitative & Quantitative Research • Market Research • Competitor Analysis • Vendor Analysis
• Trend Research • Data-Driven Insights Generation • User Flow & Use Cases • Benchmarking & Digital USP Insights • Usability Analysis • Client-Centric Approach • MVP Development
• Trend Research • Data-Driven Insights Generation • User Flow & Use Cases • Benchmarking & Digital USP Insights • Usability Analysis • Client-Centric Approach • MVP Development
Project description:
Faced with 85% of shoppers joining multiple but undifferentiated programs, I led a comprehensive market and competitor analysis to inform a new, engaging loyalty scheme for a leading fashion retailer.
My two-pronged research—industry trends investigation and quantitative feature benchmarking—uncovered best-in-class functionalities and evaluated vendor offerings.
The result: a clear, data-backed roadmap including vendor shortlists and program structure recommendations to boost member engagement, retention, and revenue.
All vendor, brand, and client-sensitive information has been anonymized and generalized to ensure confidentiality and protect proprietary details in the document.
