Project description.
Challenge: Nearly 1 in 2 U.S. employees are open to leaving, costing organizations over $1 trillion in voluntary turnover.
Solution: NUTA is a career‑growth app that guides users to their Ikigai—the nexus of passion and purpose—by matching them with professional coaches or like‑minded peers.
Unlock your employees potential. Save money. Thrive with NUTA!✨
• User Research • Interviews • Qualitative & Quantitative Research • Data Insights Generation • Empathy Mapping • User Persona Development • User Journey Mapping • Market Analysis • Competitive Benchmarking
• User Research • Interviews • Qualitative & Quantitative Research • Data Insights Generation • Empathy Mapping • User Persona Development • User Journey Mapping • Market Analysis • Competitive Benchmarking
• Product Ideation • Value Proposition Design • Information Architecture • Wireframing • Interactive Prototyping • Usability Testing • User Flow Optimization • Accessibility Considerations
• Product Ideation • Value Proposition Design • Information Architecture • Wireframing • Interactive Prototyping • Usability Testing • User Flow Optimization • Accessibility Considerations
All concepts, designs, and research methods presented are original and proprietary. Please contact me for licensing or collaboration.
Hi-Fi Prototype
KEY FEATURES:
Realistic visuals: The prototype includes final colors, typography, and imagery
Interactive elements: Clickable buttons, scrollable content, and functional navigation (bottom + side menu)
Real content: Populated with actual text and data, the entry test data was derived from an actual Ikigai test from ikigaitest.com, but the test was significantly shortened.
